BrightServ's Leaders: Best and Brightest in Field

BrightServ is lead by a management team and executive advisory board whose members have extensive experience in their respective fields. Their qualifications have helped numerous U.S. companies increase revenues and profits; while increasing client retention and satisfaction.


Howard Rogers
Chief Executive Officer
Howard is founder and chief executive officer of BrightServ and its parent company, BrightClaim. He oversees both companies’ operations, growth, and strategic direction.

His varied management experience comes from his 20 years in the property- and casualty-insurance industry. This includes serving as executive vice president of one of the largest independent claims management organizations in the United States. While there, Howard’s responsibilities included managing the Catastrophe Service Division, Technical Services Group, Subrogation Recovery, Cause and Origin Investigation Unit, and Class Action Inspection Unit.

Howard’s credentials include earning the Associate in Claims (AIC) designation by the Insurance Institute of America; and serving as former president of the Tennessee Claims Association. He is a 2000 graduate of the Advanced Executive Education Program of the Wharton School of the University of Pennsylvania.



Eric Ordway
Chief Operating Officer
Eric is responsible for BrightServ's operations and programs, including vendor manage repair networks, credentialing, quality reviews, and field reinspection services which are offered to P&C Insurance Carriers, Marterial Manufacturers, and Property Management organizations on a fully integrated or a la cart basis. BrightServ has a successful track record assisting clients develop and implement programs they manage in house or outsource to BrightServ.

Mr. Ordway has 20 years executive and vendor management experience within the P&C Insurance and other industries. In the early 1990's, as VP of Operations, he was one of the founders of The PRISM Network (now Crawford Contractor Connection), developing national managed repair, water mitigation, and specialty contractor programs for carriers including USAA Insurance. In 2001 he joined The Home Depot and implemented a national material supply program for State Farm Insurance, and as Director of National Accounts and Business Development, he led teams growing Home Depot's national and government sales divisions, developing multiple programs involving wholesale material suppliers. In 2009, he joined Citizens Property Insurance of Florida as Sr. Director of Insurance Operations, and was responsible for developing Citizens vendor management infrastructure and implementing 24 strategic vendor programs for Citizens Claims and Underwriting divisions involving service, software, and data providers, including Independent Adjusters, Engineers, Inspectors, Business Process Outsourcing, Estimating and Replacement Cost Valuation Software's, and others. Citizens infrastructure Eric developed credentials more than 6,000 outsourced staff provided by more than 150 companies every year, and also measures and reports on their performance monthly.





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